Strategy
Digital Marketing Specialist · Riyadh, Saudi Arabia

Where brand narrative
becomes growth.

Digital Marketing Specialist with 5+ years of experience across B2B and B2C markets, specializing in brand growth, content strategy, and integrated marketing campaigns.

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5+
Years experience
B2B & B2C
Dual expertise
AR · EN
Bilingual
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About
Ibtihal AlHariri
IbtihalAlHariri
Brand & Growth Marketing

I'm a digital marketing specialist with 5+ years shaping how brands speak, grow, and connect with its audience. Skilled in AI-enabled marketing workflows and marketing automation to improve execution efficiency and create scalable marketing operations.

Current role Digital Marketing Specialist, Shar Holding
Based in Riyadh, Saudi Arabia
Education Bachelor's in Marketing, 2017
Languages Arabic (Native) · English (Professional)
Selected Work

Projects that moved the needle.

A curated selection of projects designed to create growth, clarity, and impact.

001
Brand Voice · Content Strategy

Tomoor Al-Ula

Developed the bilingual brand voice, content strategy, and digital advertising approach, translating cultural heritage into elevated, high-impact content.

AR + EN
Bilingual content
Instagram
Primary channel
View Work ↗
002
B2B · Multi-entity

Shar Holding

Managed digital marketing and content across a multi-subsidiary holding group, aligning brand communication across industrial, construction, and corporate sector.

Multi
Subsidiaries served
B2B
Market focus
View Work ↗
003
B2B Brand Transformation

Arabian Integrated Construction Services

Drove a strategic brand shift for a structural steel company by developing Show Builder as a focused market offering for the events and exhibition industry. Established brand messaging and developing a website that repositioned technical capabilities into differentiated projects.

Brand Positioning
Deliverable
Strategic Shift
Approach
View Work ↗
Experience

Behind the Growth

Digital Marketing Specialist
Shar Holding
Feb 2024 — Present

Lead brand communication and digital marketing across multiple B2B subsidiaries operating in diverse sectors. Build content strategies that drive follower growth, run organic and paid campaigns, and conduct A/B testing to continuously optimize performance. Work closely with cross-functional stakeholders across entities to ensure marketing alignment.

Paid & Organic Campaign Strategy Brand Management Brand Communications Stakeholder Management
Marketing Specialist
Arabian Integrated Construction Services
Jun 2022 — Feb 2023

Managed digital marketing and brand communications while leading a strategic brand shift for a structural steel company. Developed Show Builder as a focused offering for the events and exhibition industry, establishing messaging, shaping website content, and repositioning technical expertise into differentiated market value.

Strategic Positioning Brand Messaging Market Expansion Creative Direction
Freelance Marketing Consultant
Bawakir AlKhair · Quasar · Luster
2018 — 2020

Delivered copywriting, social media management, and content strategy for multiple brands across different sectors. Translated client brand positioning into effective bilingual content strategies adapted for different industries and audiences.

Brand Management Social Media Copywriting Strategy Multi-sector Brand Communications
Capabilities

The thinking behind every outcome.

Content & Communication
Bilingual Copywriting (Arabic & English)
Social Media Content Strategy
Website & UX Writing
Campaign Messaging & Concepting
Internal Communications
Brand Voice Development
Strategy & Planning
Digital Marketing Strategy
Campaign Planning & Execution
Ads Planning & Budgeting
Audience Targeting
SEO & Content Optimization
A/B Testing
Account & Analytics
Account Management
Reporting & Analytics
Performance Optimization
Cross-functional Coordination
Multi-entity Marketing
Content Calendar Management
Certifications
Cambridge Training College Britain
Diploma in Artificial Intelligence (AI) for Digital Marketing & Content Creation
2026
International Business Training Association (IBTA)
Certified Business Professional (CBP) in Marketing
2025
HubSpot Academy
Social Media Marketing Certification
2022
HubSpot Academy
SEO Certification
2022
Connect
Contact

Let's build something worth remembering.

Open to senior marketing roles, strategic consulting projects, and brand-building collaborations across Saudi Arabia and the GCC. I respond within 48 hours.

Email mz.Ibtihal@gmail.com
Phone +966 561 608 150
LinkedIn Ibtihal AlHariri
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© 2026 Ibtihal AlHariri · Brand & Growth Marketing Riyadh, Saudi Arabia